Last week I finally launched www.theweb.is after months of planning. This year’s event is very different in scale to previous events. Within days of launch, once we had our first sponsors onboard, I was immensely proud to be able to offer £50 tickets to students.
Some people have an issue with sponsors at events. As an organiser, I love my sponsors - they allow me to to do cool things like offer these discounted tickets to students.
When costing a conference, it is crucial to gauge costs as accurately as possible before setting ticket prices. Like most other conference organisers, I do not make a lot of money from conferences. Chris Murphy recently hit the nail on the head; I run conferences because I enjoy it. Curating a conference can be like inviting your favourite people to a dinner party - a dinner party where anybody can come along for the main course.
So, as usual I budgeted for the venue costs, speaker costs, hotels, transport, staging, staff etc etc. (the list of outgoings is huge, I will get around to writing this up one day). I then release tickets and pray that I cover these costs. The arrival of sponsors is always welcome to help tip the balance.
Well, the balance has been tipped. Thanks to our wonderful sponsors covering more costs than I had originally planned - I am now able to do something which makes me insanely happy. I still haven't covered all costs, but I am able to pass on this reduction in outgoings to the community. Like the Web, I can be responsive. I am giving back.
From today, tickets will be just £199 (+VAT) for standard seating, and just £249 (+VAT) for the premium tickets. Good, eh?
Furthermore, we have already started processing REFUNDS for those who have already bought their tickets, so they will also benefit from the arrangement we have with sponsors. So, expect a lump sum back into your account within the next 7 days. I don't think this has ever been done before by a conference, let's hope it starts a trend.
This means that not only does theweb.is have the greatest lineup of any two day conference around at the moment, it is also the most affordable... and we haven't even announced the full schedule of events yet. We are only just warming up!
Tickets have been selling fast so it will take us a few days to process all of the refunds and we expect remaining tickets to fly off the shelves at this new price. Get in quick or you will undoubtedbly regret it.
By the way, this may be a good time to remind you that it isn’t too late to vote for me in this years Net Magazine awards in the 'Entrepreneur of the year' category ;-)